Instagram also has some built-in features to get followers to your site. To get access, simply join our mailing list and we'll send you your access to our free mobile video webinar. Sweetgreen partners with influencers in the fitness industry to promote their salads as part of the overall health and wellness trend. Up next: Learn more about Instagram Stories and how you can use them for events. It’s also an area where you can really use your Instagram Stories to your advantage. As you experiment with Instagram ads, timeline videos, and stories, don’t forget that your number-one priority is to engage with your audience. Now more than 700 million active users use the pic based mobile app Instagram every month. Create an event hashtag and profile, mention them frequently, and encourage your attendees to do the same. While it’s true that silent video is on the rise, you can never replace a standout soundtrack. SXSW (South by Southwest) does a great job with their stories. What do you think? Try starting small with a free sample of your products or partnering up with a vendor you know to give out a limited number of goodies. Since music conjures instant emotion, no text or lengthy narrative is required. Run some promo videos on your Instagram stories and watch the anticipation build. HARIBO USA makes all your candy dreams come true by transforming a single gummy bear into dozens through the magic of stop motion. Inget uppdrag är för stort eller för litet och gärna i samråd med er byrå. For now here are 16 creative accounts. You just need to find ways to engage people. Include important dates and phrases like “We’ve got something to show you” to make the video clear and the message instant. Build a community like Airbnb’s #OneLessStranger campaign. The IMEX group do an amazing job of highlighting their team, as well as the road to the event. You might also want to consider buying ad space either in stories or in the Instagram timeline to create maximum exposure for your new and improved product. You can also introduce any branded hashtags you may have. OUR CI EVENTS ARE FREE TO ATTEND AND OPEN TO ALL. Instagram also has some built-in features to get followers to your site. Create spaces within your event that beg attendees to take photos. So why not use their Instagram clout to bolster your own. Perhaps that person saw an ad or came across your page from the Explore tab. The contest generated 256 beautiful user-made posts that are now linked to the eve brand, with minimal work from the eve team. The first step of standing out in a feed is to grab attention. Music is an economical way to express your brand personality. As an event planner and designer you can see the creativity and class through Preston’s Instagram photos. The key to this is not to do it too early or to only do it once – it helps to repeat the message so that people will be reminded as the date nears. Pairing a well planned online marketing campaign during your registration season can help drive attendance to your organization’s events, courses or summer camp. If that isn’t you, create an Instagram account for your organization. These Instagram ideas will help you connect with your audience in authentic, meaningful ways. For caption text, Instagram Stories has several fonts to choose from, but you can also post photos of text, or use a template with text fields included. Nouvelle réception d'inscription.... Ça fait plaisir de voir votre engouement pour ce nouveau projet. Jove Meyer Events Most of us have heard the saying “A picture is worth 1,000 words”. A post shared by Skillshare (@skillshare). Lush Cosmetics, which is known for its trendy and colorful bath bombs, created this BTS video for Easter. For example: You have a question about the Event; You wish to amend your order; You wish to request a refund for your order; If you have questions related to the online purchasing process, please contact Helm Tickets, the ticketing provider, instead. Skillshare’s video is a great example of how video plus design can accomplish multiple goals at once. A few years ago, Instagram released Boomerang, an app that’s also built into the Instagram camera that creates short, auto-looping videos. Use the power of suggestion like Audi’s #WantAnR8 campaign. This is where your event either makes a great first impression or fades away from memory. Use a lookalike audience to target Instagram users who resemble some of your most avid attendees or brand evangelists. When you incorporate thoughtful design, people will recognize and remember your brand. Videos are a great method to engage an audience and to educate them regarding the business service/product. You may want to read what follows closely. Best of all, repurposing the content from your event is a strong tactic for creating FOMO amongst those who didn’t pull the trigger on tickets this year’s iteration. In posts, stories, and ads, ask followers to post using the tag. You, too, can drum up anticipation to a product release with countdown video. Things like transport, ticket collection, parking, dress attire, etc, can be communicated in cool, creative ways. Be smart about this. Core audience – This is the default option for ad targeting of Instagram users. Competitions and giveaways can be a great way to spread the word about your brand and Instagram account. Your Instagram event marketing shouldn’t just retell the story, it should add to the story. Creative animation set in a bright, primary-color palette helps keep things fresh. Vår uppgift är att göra ert event unikt i en modern och exklusiv tältmiljö. Make a behind-the-scenes video. An Instagram takeover is when you allow a guest to take control of your Instagram profile for the day and post content that they create — pertaining to your event of course. Please leave your comments and questions below. Event planning is no easy task, but here at Event Creative we cannot think of a more creative one! ), you can create a regularly scheduled series that is easy to execute over and over again. Use a custom audience to target users based on interests that align with your event. You may want to read what follows closely. Make sure to create a story for each big announcement, both pre- and post-event. A branded introduction, like this one from ArtsyCity, is a great way to inform a new visitor about what you do. You don’t have to spell out the surprise, but you can use title cards to get the point across. 4,909 Followers, 1,703 Following, 948 Posts - See Instagram photos and videos from Event & Installation Designers (@duoeventscreativestudio) Design isn’t just for looks. Q&As are highly engaging and easy to shoot. One of the best features of Instagram Stories is the ability to save your story sequence. You can set up a competition using a hashtag in three easy steps: UK-based sleep brand eve posted a contest asking people to “share a photo showing how much you love mornings” using the hashtag #lovemorningswitheve and tagging @evesleep. 80.8k Followers, 112 Following, 705 Posts - See Instagram photos and videos from Creativepreneur Creator (@creativepreneurec) Like Etsy, you can take advantage of the “Swipe up” link feature on Stories to link to sale content, if you have 10K followers or more. You don’t have to give away a vacation; any free item will have a positive impact. this template pack suitable for various event sets, exhibitions, conferences, Explore. You can create Instagram-exclusive content, or give followers early access to sales or new releases. It creates consistency across your social posts. Why not save some money and show off your wonderful team? Your Instagram event marketing shouldn’t just retell the event’s story, it should add to the story. With that being said, promoting an event on Instagram isn’t as easy as simple as just posting a few photos here and there. Coincidence? As long as you can do that, you can expect the audience to interact with the message you communicate in the caption. J’interviens pour comprendre vos besoins, et pour mettre en place une stratégie de communication. Make the reward for your competition something people want. Capture the most intriguing elements of your event design on camera. You probably have some big names on the bill of your event? Check out how the Visit Boston CVB let photographer Derrick Mills takeover their Instagram and provide Instagram users with some breathtaking views of the city. An example of a trend that has tremendous sticking power is #slime videos, with over 7.8 million posts on Instagram. (example: free admission to next year’s event). When you partner with an influencer for an account takeover, the partnership can result in a mutually beneficial source of exposure. Nous vous accompagnons pour tous vos projets événementiels. It will do the double work of advertising your product and attracting new hires. It’s not just about the individual photo, it’s also about how all the photos fit together on your profile page. A post shared by Michaels Stores (@michaelsstores). Tutorials provide an up-close look at the packaging, colors, and sizes of the product, as well as handy tips and tricks for use. Doing it right takes strategy, skill, and just the right amount of creativity. You can encourage attendee participation in these efforts through sweepstakes for free tickets/swag, follower contests, and by just engaging with your audience on the platform. If you look at the brand’s Instagram feed, you’ll notice that the iconic gummy bear is often the focal point of HARIBO content as the company’s most recognizable symbol and its mascot. 486 Followers, 602 Following, 49 Posts - See Instagram photos and videos from Creative Event Support Ltd (@creativeeventsupport) In general, Instagram Ads are run via Facebook Ads Manager, and give you the same three main audience types to use in targeting: Scroll your Instagram feed and pay attention to the ads that pop up. A few of the tactics in this article fall under the design umbrella, including text overlays, slideshows, and stop motion animation. They provide details about ingredients, such as how much glitter goes into each bath bomb, assuring the quality of the products. 890 likes. You can do a Q&A with customers, brand ambassadors, team members, topical experts, or your CEO. A familiar face is reliable, helping people to connect to your brand over time. So without further ado, here are 15 Instagram ideas to inspire you to make incredible Instagram videos. We think not! Think of your profile as a landing page for potential ticket buyers. Music completes your video by complementing or contrasting the pace of motion onscreen. There’s no time like the present to start making videos for your brand on Instagram. The annual Montréal C2 event for planners creates highly shareable, engaging posts using quotes from key speakers. Shown in action at the Barry’s studio, these customers tell their stories and what motivates them. Our brains are programmed to seek out faces, and research has proven we remember faces better than other visuals. Instagram Stories are a great way to connect with audiences on a daily basis. Several of these stories will continue into 2021 and beyond. A picture on Instagram is… But a well-crafted caption isn’t going to go very far if you can’t get someone to slow their scroll. this template pack suitable for various event sets, exhibitions, conferences, Whether it’s behind the scenes content diving into how they get ready for the session or simply the type of content that’s made them a big name, it’s the perfect way to give your audience a new perspective (and add some followers!). The #ChevyTrucks through the years video is the most simple of slideshows – no text, no effects – yet it tells a powerful story of a legacy brand. The first thing you’ll want to do is create a new account. Both types of trends allow you to flex your creativity with video. The coolest, most polished video won’t work if it’s all about self-promotion. If your company has a transformation journey or even just a site redesign to show off, you can utilize this format to add emotion to a series of photos. Fitness studio Barry’s Bootcamp started the #BarrysStories campaign to spread inspirational stories from their customers and raise money for causes they care about. And while setting strong goals, making it look beautiful, and choosing the right ad format are great, your ads aren’t going to do you any good if you’re not targeting the right audience. You’re convinced that Instagram Stories and IGTV are things that you should be using to market yourself or your brand on Instagram. Focus on relationships like Coke’s #ShareACoke campaign. When it comes to pools of potential attendees, Instagram is about as big as they come. Download this Premium Vector about Creative event instagram social media post template, and discover more than 11 Million Professional Graphic Resources on Freepik Creative Informatics will be delivered by the University of Edinburgh in partnership with Edinburgh Napier University, Codebase and Creative Edinburgh. Enter, the Instagram #takeover. 1,472 Followers, 319 Following, 253 Posts - See Instagram photos and videos from Médiane Event & Travel (@mediane_event_travel) Get all the support you want for your events because we know hospitality matters. Their trials and hardships make them relatable to those who are thinking about going to the gym for the first time. It’s always compelling when a person opens up to the camera and tells a piece of their life story. As we mentioned earlier, there’s Boomerang for looping; Overvideo is great for captions; and Cute CUT is made specifically for Instagram stories. Originally from the land of IKEA, meatballs and Zlatan Ibrahimovic, now residing in Seoul, South Korea. Set your host up for success by working together closely and providing them with ideas. I’m sure I will add more to the list when I find them. 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