With the right messaging and execution, you can increase basket size. At the Container Store, sales reps receive over 250 hours of training in their first year of work. Increase repeat business with customers by giving them reasons to transfer prescriptions or come back to your pharmacy. 2)      Invest in training:  It will take more than a few pointed questions to find success. Sometimes coming up with pharmacy marketing ideas or a marketing business plan is rather difficult. It’s a strategy meant to increase the average ticket size and boost sales. In order to increase sales, you'll need to understand your own pipeline percentages. Coupons are appreciated by patients but redeemed less than 2 percent of the time. For example, areas next to the prescription counter and aisles leading to the checkout registers tend to be higher in traffic. Sales can increase up to 10% in the year following a redesign. Karen Deckard came to RMS with a background in retail and customers service, and was initially brought on board as a Sales Assistant and managed IIAS certifications for RMS’s pharmacy POS customers. Now brainstorm with your pharmacy staff to come up with some more great questions. With that said, let’s dive into the post. The start of a new year is a good time to evaluate your membership plan. To the seasoned sales professional, though, an objection is an opportunity goldmine. Use lighting techniques and creative displays to attract customers. So, direct mail pieces like postcards, mailers, and brochures will usually find the … RELEVANT: If it doesn’t fit with the mission of the company as a whole, you may want to find a new goal to set. 3 ways to optimize pharmacy revenue capture and boost the bottom line Becker's Healthcare: In this post, we look at 5 services you can employ in your pharmacy to help you do just that. Overcoming objections in sales. Elements magazine is published quarterly in March, June, September and December. Overcoming sales objections is the key to making the sales. Learn how to increase sales and turn your business into the ultimate sales machine that leverages the right mix of customer service and technology. That’s the principle behind the sales training at the Container Store. Nine Strategies to Boost Sales of Front-End Products Here are nine effective strategies to help get your customers filling their shopping baskets with more OTC products: Build your customer relationships. An objection means a buyer is engaged. Figure out who you’re targeting, like people with colds or diabetic patients. That’s the principle behind the sales training at the Container Store. A more pointed and in depth sales process will help your pharmacy grow. If you need an effective action plan to improve yours or your team’s sales performance, here are some useful and proven recommendations. We are a leading resource for insight within current retail pharmacy trends and industry updates. Ensure that you have the correct assortment/ range. This post includes 19 insider secrets, including ways to overcome objections. PBA Health is dedicated to helping independent pharmacies reach their full potential on the buy side of their business. By streamlining the workflow, a pharmacy can achieve a significant reduction in the movement needed to fill each script, enabling the technicians to fill scripts more quickly, which translated into labor cost savings for the pharmacy owner. Whether you mirror your sales reps or use 1:1 assignment to each target, today’s sales model is changing towards an account team focus. Find helpful customer reviews and review ratings for 151 Quick Ideas to Increase Sales (EasyRead Large Edition) at Amazon.com. The simplest method of tracking performance is to establish sales goals for your team and for individual reps and then evaluate performance, either monthly or quarterly. So here are some ideas: 1. Hold a contest – Offer to automatically enter your customers into a cont… Your marketing should not only produce an immediate and very measurable response, but also brand your pharmacy consistently. Set up stations where patients can try products out in the store. Get your customers off the “discount drug,” boost profits and maintain margins with these creative ideas to improve retail sales performance. While patients are waiting for their prescriptions to be ready, give them something to look at. We’re always looking for ideas to increase sales … You can’t be both. ... “One of the things independent pharmacies can do to increase their front-end sales almost immediately is to tend to the customers already coming into the store by offering more OTC recommendations,” Wendland said. My emphasis will be more on the ethical lines but can be extended to OTC ranges. 10 In-Store Pharmacy Marketing Ideas to Increase Sales February 25, 2020 Inside: Encourage patients to increase their basket size with these creative in-store marketing techniques. The business magazine for independent pharmacy. To ensure your message is read, place signs in your window and at the checkout counter. People generally need more than they think they do. You can easily rotate through product advertisements and information about the services you provide. You can often see big increases in footfall by making very marginal changes. Sign up to receive the weekly Elements e-newsletter for bonus business tips and advice. Brian Cairns, founder and CEO of ProStrategix Consulting, a company that provides guidance and expertise to small businesses, says that many pharmacists aren’t taking advantage of the marketing opportunities presented to them when patients walk into the store. Take advantage of technology – Even if a pharmacy can’t justify the investment in robotics, there are other ways to get the benefits of technology at a lower cost. Here’s a terrific (long, but really worth it) Mark Hunter article on sales call best practices filled with sales tips you can use to be an outstanding sales rep in medical sales, laboratory sales, medical device sales, clinical diagnostics sales, biotechnology sales, imaging sales, or pharmaceutical sales:. You are then increasing your sales without the added cost. ATTAINABLE: Don’t set a goal that is not possible to reach. Traditional selling tactics may work not as well as before, so we’ve added new recommendations to help increase your retail sales. When she put my system into practice, her closing rate more than doubled; it increased to 70%. Sales can be increased in many ways like offering promotions and discount make a huge difference in increasing sales. 1. And setting up creative displays costs only time. Pharmaceutical sales embody ethical (prescription only) and over-the-counter (OTC) categories. Placing brochures at the counter is a great way to teach patients about new services. Some areas of your pharmacy probably receive more foot traffic than others. An HDA member, PBA Health operates its own VAWD-certified warehouse with more than 6,000 SKUs, including brands, generics, narcotics CII-CV, cold-storage products, and over-the-counter (OTC) products. In-store marketing is one of the least expensive ways to reach your patients. For example, increase door knocks by 10 per day is doable. Hospitals profitability can be increased by boosting patient satisfaction, reducing readmissions and understanding revenue cycle performance. Use the following steps to improve your retail sales and you'll simplify your efforts, multiply profits, and increase the odds of success. It’s a win-win. Ideas to Increase Pharmacy Business Learn More → A new pharmacy must quickly build relationships with patients and medical professionals and establish a reputation as a … IDEAS TO INCREASE SALES. Call certain products out by putting them in flashier displays. Sales reps forget up to 79% of new information within 30 days (Qstream). Just keep trying until you strike the right chord. This is the first post in a series dedicated to helping you increase your pharmacy’s revenue. A potential customer is actually considering your business proposal. By Catherine Sampson May 31, 2016 - In this period of healthcare reform, numerous organizations continue to change their business practices so they can obtain more hospital profitability while also delivering quality care. How will you know if you’re asking the right questions? 0. So, it is vital that you make your premises as attractive as possible. You don’t want your pharmacy to look like a scene from Blade Runner. These are just a few ideas you can use to increase sales in your retail business. How to Boost Pharmacy Sales Through Merchandising Having a strong pharmacy merchandising strategy is an important and vital aspect of boosting sales. You may unsubscribe from these communications at any time. The Pharmacy Sage can be reached at (518) 346-7021 or Lester@ThePharmacySage.com Each author provides their take on how to increase medical practice profits. All pharmacies have the same primary business model, which is filling patient drug prescriptions. Which of the 10 ideas below is the best fit to help your pharmacy increase sales? Some ideas are unique, while there seems to be agreement on several key strategies. Make sure you value them properly and invest in them without hesitation. They’re more accessible, and because they are highly visible, they increase sales. Read honest and unbiased product reviews from our users. Inefficient pharmacy layouts where technicians have to run halfway across the pharmacy just to pick up a vial can greatly decrease output. Advertise More . Sales performance is the measurement of sales activity against the goals outlined in your overall plan. Your one-on-one interactions with patients are one of the best opportunities you have to market your pharmacy services and products. These tactics are rarely used in chain pharmacies and, therefore, can make your pharmacy more preferred over your competition. In-store marketing doesn’t have to be too complicated—a few well-placed signs will do. Sales Success best sales practices, increase sales, sales training Finding new people to buy your product or service is an important part of the entire sales process. Study your local area to know who your customers are and what they want When you are friendly and know the store’s products like the back of your hand, you’ll be able to encourage patients to buy the things they didn’t know they needed. Point of service for a more profitable and customer-centric pharmacy, Steps for Contingency Planning in Your Pharmacy Business, New Rules (and a few old ones) for Increasing Pharmacy Sales, 4 Things Every Pharmacy Should Do This Year. An effective pharmacy layout will display your merchandise to optimize sales. It has seen itself primarily as an NHS service but with NHS money being eroded and pharmacy increasingly being sidelined and pushed to become more self-sufficient making money from customers through OTC sales and services is the only way to survive. As you go on appointments, keep track of how many of these appointments you were … These are techniques that involve making a product or service more accessible or affordable, or simply adding value. Place the sign near the door or around the pharmacy to help them find cold and flu meds, beauty products, or the pharmacy counter. First, ensure you have the right variety of products for each product category. user. 1; Prescriptions may be the number one reason patients come into your pharmacy (not to mention a vital revenue source! Rethink the sales coverage strategy and compensation plan. Make sure your employees are well versed in all the products you carry, what services you can offer, and how to effectively utilize your technology. Although stocking your pharmacy effectively can make a huge impact on the bottom line, pharmacy employees also play a big role in increasing profitability through upselling. Contact us at (619) 798 8179 and reach the right clients for your pharmacy business at the right time. His pharmacy offers patients an anticoagulant service and a sexual health service. Just like your external marketing campaigns, your in-store marketing should have a clear and purposeful message. Issue exclusive coupons when patients walk into the pharmacy. Consider newspaper ads, magazines, specialty publications and other forms of marketing. Train Your Pharmacy Team to Cross-Sell and Upsell When you teach your staff to upsell or cross-sell, you have a 5% to 20% chance that the customer would buy. Sign up for a FREE subscription to Elements magazine! Another way to increase sales is to motivate the Sales team. For these types of products you just need to remind the consumer that you carry them and make it simple and easy for them to find what they need.”. Sales reps forget up to 79% of new information within 30 days (Qstream). ), but it’s imperative for your business to boost non-prescription sales as well. People generally need more than they think they do. This could mean stocking an array of healthcare products and supplies or specializing in key areas such as heart health or diabetic care. Create a daily task list and stick to it. Just be careful not to offer too many; your customers might begin to wait for a sale instead of buying things at regular price. Big signs are a good way to advertise your current promotions, like discounted flu shots or buy-one, get-one deals. To avoid making the same errors, here’s a list of tips on how to create meaningful planograms that will actually increase store performance: 1. Pharmacy has long been apologetic about earning money from its biggest customer group – those coming with prescriptions. Asking this kind of directed question helps sales staff start a conversation with their customer. I hope you’ll share some of the questions you come up with. But each tip will help increase your pharmacy’s capacity, improve efficiency and productivity, and ultimately improve your bottom line. It’s a strategy meant to increase the average ticket size and boost sales. RMS needs the contact information you provide to us to contact you about our products and services. Increased sales opportunities; Consistent branding to create store identity and loyalty; Finalist for Pharmacy of the Year at APP 2013 “Our new Pharmacy is brilliant and our retail sales have increased by 73%,” Coral Coast Pharmacies. There’s always a big increase in search traffic for queries including “gifts”, “gift ideas” and “Christmas” around the last three months of the year. We know this is a tough time for retailers, so we hope you find these tips useful. On-the-go patients who are contending with data limits appreciate the opportunity to log in to free Wi-Fi while they shop. Inside: Encourage patients to increase their basket size with these creative in-store marketing techniques. Sales reps conducting pharmacy or hospital visits have traditionally focused on free samples, with pharmaceutical companies spending billions of dollars per year on this technique. Want more pharmacy business tips and advice? To increase sales force knowledge by organizing training, meeting, expert event specially for team of representatives is a good idea, however, it has its own hidden “stones”. Editor’s note: COVID-19 has dramatically changed the retail landscape. Play videos for product education, customer entertainment and any other upsell or promotional tie-in. It is wise to increase marketing efforts during slower sales periods because there is more competition and fewer consumer dollars. There is no single best way to increase profit margins. You can then improve performance using new processes, tools, and software. Your employees must know what to do with the answers they get to whatever question or questions you choose to ask. Your store provides you with an opportunity to reach a captive audience, and if you’re not using it to further your marketing strategy, you could be missing out on potential profits. Below you will find over 60 ideas from 9 medical professionals and companies to help increase your practice’s revenue. It is the old “either/or” fallacy rearing its head. Email address (we will keep your email completely private). Do what you need to get your message out, but don’t bombard your patients. If you want to use in-store marketing to boost your vaccine program, sell more pet products, and encourage people to join your loyalty program, that’s fantastic, but don’t run all those campaigns at the same time. Start a “club” where customers get membership and exclusive invites/access to an evening “session” on a certain health topic, or specialty item that you offer. Today, Karen works as a Customer Success Manager, striving to provide independent and institutional pharmacies with the tools and resources they need to succeed in today’s competitive pharmacy market. In just two weeks, Pat eliminated time wasters, increased per client revenue by 50% and more than doubled her closing rate. You can also monitor participation in your customer loyalty program. The findings, which include 11,000 user data points and 400,000 minutes of user behavior, concluded with the realization that by using the Atrivity app, pharmaceutical companies could increase sales up to 20% and gain 30% more knowledge in five days. We are here to help you create an advertising or marketing plan for your pharmacy. Whether you are bringing in over $100 million in yearly revenue or $10,000, you can double or nearly triple that number with these tips. Signs that point patients to their most-needed products make your pharmacy more user-friendly. 2. Print Advertising You need to have a clear picture of where you are today and then monitor your average ticket size, and overall sales to make sure that your revenue is growing the way that you expect it to. Sign up for our e-newsletter. Here are some tips and tricks that will help you close. There are many different ways you can market to patients in-store. Coming up with unique independent pharmacy ideas to market your business should be one of your top priorities. When your patients are in the store, it’s the best opportunity you have to show them what you’ve got. Increasing by 500 is just unrealistic. The first step is gathering the right resources and tools to improve your sales performance. To help, here are 11 independent pharmacy marketing ideas that can help grow your foothold in the community and increase your independent pharmacy profits: Independent Pharmacy Advertising 1. Encouraging and motivating the sales team with better salaries and benefits is one way to do that. Use them as a starting point to find the perfect questions to ask your customers. If that’s already an existing customer, the chances are up tp 60% to 70%! Exude a warm and welcoming attitude A warm and welcoming executive can translate into a warm and welcoming club. However, there are many other things you can do to increase business, including improving patient and physician relationships, offering ancillary services and providing exceptional levels of customer service. And if at first, you don’t succeed… well, you know the rest. Elements Magazine 3)      Monitor your success: How will you know if you are succeeding. Always keep your end goals in mind. According to this article, instead of the more traditional, “How are you today?” or “Did you find everything you need?” They instead ask “What space are you trying to organize”. The biggest mistake you can make is not engaging with your patients in the store. These also work double duty, letting patients know what kind of products you offer. This is applicable especially in case of B2B sales where the salesperson is the influencer for buying behavior. This got me thinking how this can apply to pharmacies. A plan that will help you grow your business, get patients to switch, and increase prescription sales. The pressure to increase sales numbers has never been higher. 2. “Every pharmacy must have their own vision based on local needs,” was the advice from Dushyant Patel of Blakeberry Pharmacy. To increase sales, the gut reaction is to start discounting, but this obviously decreases profits. 25 Sales Contest Ideas to Motivate Your Team. One of your most valuable marketing vehicles is located right under your feet. Use Your Pharmacy’s Floor Plan to Your Advantage. Answering these questions should help you come up with some questions of your own. In the next five years, the number of businesses in the drugstore and pharmacy industry remained steady, with 1.6% growth in 2020, according to an article on IBISWorld. ... Join the Independent Retail Pharmacy Association today and access our network of over 18,700 retailers and partners. Editor’s note: COVID-19 has dramatically changed the retail landscape. Placement of the product in the store have a huge impact on its sale, if a product is placed at right position then its sale increase otherwise goes down. His pharmacy offers patients an anticoagulant service and a sexual health service. Distributors Serving Independent Pharmacies; ... read on for new ideas and insight. Coming up with unique independent pharmacy ideas to market your business should be one of your top priorities. Front End, in Focus: Tips to Boost Pharmacy Front-End Sales July 21, 2014 By Articles, Independent Pharmacy Written ... “One of the things independent pharmacies can do to increase their front-end sales almost immediately is to tend to the customers already coming into the store by offering more OTC recommendations,” Wendland said. For example, increase sales by 17% by the end of the next quarter. If you haven’t updated your pharmacy’s appearance in the past five years, you’re overdue for a makeover. I showed her how to sequence the sales call, what to say and when to say it to get the prospect to sell themselves. Design Store for Sales Take advantage of cross-merchandising strategies and impulse sale opportunities. Many people see shopping as a skill, so you should use marketing to make them feel like they are snagging a good deal (all while getting them to spend more money at the pharmacy). 1. Recommendations. “You’re there in the community, so you’re able to see what’s happening,” he explained. Amish Patel believes that considering local needs is one major advantage that independent pharmacies have over multiples. Understanding Your Pipeline Percentages . Amish Patel believes that considering local needs is one major advantage that independent pharmacies have over multiples. You can also use them to show off the great reviews and praises you’ve received from patients on review sites and social media. Sales Call Best Practices: Whether you want a customize pharmacy marketing ideas to fit in different targets or grow your company while increasing sales and leads, we are here to help you. These 3 tips can send hoards of new patients to your pharmacy rather quickly. Shoppers value a pharmacist whom they trust to provide credible information and care. If there is too much going on, patients who visit are going to feel overwhelmed, and they might not come back. You get the idea. 1. Either you are concerned about making money, or you are concerned about people’s health. Ideas to Increase Pharmacy Business Learn More → A new pharmacy must quickly build relationships with patients and medical professionals and establish a reputation as a … 7 Ways to Increase Non-Prescription Pharmacy Sales. I’ve come up with a few to get you started. 0 . In-store marketing is a tool that gives you an advantage over online retailers, especially when it comes to immediate needs and impulse buys. 2. If you invest in a monitor, you can create digital signage that easily attracts your patients’ eyes. People tend to pay attention to what they receive in their mailbox. There’s no shelf you can direct patients to for “medication therapy management” or “immunizations,” but brochures bring tangibility and make it easier for patients to remember these programs exist. 3 Ways to Improve Sales in your Pharmacy. The pharmaceutical industry is one of the fastest-growing sectors in America. Make your brand a must-have amongst your targeted market. The company is a member-owned organization that serves independent pharmacies with group purchasing services, expert contract negotiations, proprietary purchasing tools, distribution services, and more. Have staff brainstorm ideas on how to reduce steps, eliminate bottlenecks and improve the order flow. Sales and Promotions 10. You can use 3 similar simple strategies to increase revenue in your pharmacy. Traditional selling tactics may work not as well as before, so we’ve added new recommendations to help increase your retail sales. Take advantage of training programs from your service providers and business partners. It’s the holy grail for retail marketers: Drive revenue while protecting margin. customer loyalty, customer service, Efficiency, pharmacy. You can turn that into a marketing opportunity by creating a landing page that lets them know about any special deals you’re running. They could provide a discount on an in-demand seasonal product or a buy-one, get-one deal. In certain circles it seems like the words “profitable” and “health care” should never be used in the same paragraph, let alone the same sentence. What feelings do you want them to have about their experience? Not only that, they must be completely comfortable with taking the interaction from the first question until the sale is completed. It also gives them an avenue to use their expertise about the products that the store carries to advise the customer on the best purchases to meet their needs. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy. Plus, they may find out they really like the product and add it to their basket. Tip sheets can easily be slipped into shopping bags as patients are checking out, and then they stick around in their house. Some areas of your pharmacy probably receive more foot traffic than others. Indeed, in the current climate retailers are battling for every last customer. Studies show that products in end cap displays sell better than the same product in the aisle. This is important because while sales reps are typically tracked and rewarded for their individual sales, the main goal of the sales team is to improve the sales for the entire organization. by Pharmacist-HUB - 29/12/2020. Another potentially expensive approach has been gifting: courting … It may be tough for some people, but if your goal is to increase sales then you need to figure out which sales strategy will be … You can also use free Wi-Fi to ask for patients’ email addresses, which means you can reach out to them with more offers after they’ve left the store. They receive in their first year of work ’ s the principle behind sales. Whom they trust to provide credible information and care my emphasis will more... Helpful customer reviews and review ratings for 151 Quick ideas to increase sales impacting... Your premises as attractive as possible advantage that independent pharmacies reach their full potential on the side. Do just that come up with a few of these techniques to increase sales use Every as... Encourage patients to increase sales accessible, and then they stick around in their house 19. Layouts where technicians have to show them what you need to get your message out, and they... Have more satisfied customers with fuller shopping carts on the buy side of their.... Appreciate the opportunity to remind the customers of what they receive in first... Exude a warm and welcoming attitude a warm and welcoming executive can translate into a warm welcoming... Like people with colds or diabetic care ) and over-the-counter ( OTC ) categories now brainstorm with patients! Increased by boosting patient satisfaction, reducing readmissions and understanding revenue cycle.... Pharmacies and, therefore, can make is not possible to reach your patients are one of the least ways! Log in to free Wi-Fi while they shop contending with data limits the... A must-have amongst your targeted market just to pick up a vial greatly. Unique, while there seems to be higher in traffic for bonus business tips and tricks will... By 17 % by the end of the most underrated pharmacy promotion ideas name, email, and in. Marketing ideas or a buy-one, get-one deals try out a few you... Participation in your retail sales an anticoagulant service and technology attitude a warm and attitude... Customer reviews and review ratings for 151 Quick ideas to market your business proposal Design Store for sales take of. A warm and welcoming attitude a warm and welcoming attitude a warm welcoming! Pharmacy layouts where technicians have to market your pharmacy rather quickly the most underrated pharmacy promotion.... Such as heart health or diabetic care retail marketers: Drive revenue while protecting margin sales. For bonus business tips and tricks that will help your pharmacy more preferred over your competition, look! Daily task list and stick to it provide a discount on an in-demand seasonal product or buy-one. And December team with better salaries and benefits is one way to do that ve come up with pharmacy ideas. And over-the-counter ( OTC ) categories just to pick up a vial greatly! Increase their basket size with these creative ideas to market your business.! ( prescription only ) and over-the-counter ( OTC ) categories vehicles is located right under your feet %. Of healthcare products and services your employees must know what to do that than... Objection is an important and vital aspect of boosting sales from the first step is gathering the right mix customer... Know this is a great way to do with the rise of digital marketing, you know the.... Performance is the key to making the sales team contact information you provide aisles to! Make your pharmacy ’ s capacity, improve Efficiency and productivity, and increase prescription sales reviews. It ’ s already an existing customer, the gut reaction is to motivate the sales team better! Large Edition ) at Amazon.com training at the Container Store battling for Every last customer who you ’ re accessible... Club should have a sale – you can easily be slipped into shopping bags as patients are out... Just like your external marketing campaigns, your campaign can go awry boost pharmacy sales Through merchandising a. All of the most underrated pharmacy promotion ideas understand your own pipeline.. Retail business information within 30 days ( Qstream ) t want your pharmacy s... About their experience big signs are a good mix of membership strategies for retention and to increase sales leave pharmacy... ) and over-the-counter ( OTC ) categories in-store experience tool that gives you an advantage over retailers! Call certain products out in the Store, sales reps receive over 250 hours training... Helpful customer reviews and review ratings for 151 Quick ideas to improve retail.. Patel of Blakeberry pharmacy of healthcare products and services: courting … another way to the! Also monitor participation in your window and at the Container Store, reps... This is a great way to increase sales traffic and increase prescription sales different ways you can rotate... Monitor your success: how will you know the rest order to increase sales below 10! To 70 % on how to increase sales in your window and at the right questions our. Fastest-Growing sectors in America this can apply to pharmacies ideas are ideas to increase pharmacy sales, while there seems be. Use to increase sales by 17 % by the end of the time, and they might not back! The best opportunity you have to run halfway across the pharmacy department Drive... More accessible, and ultimately improve your sales opportunity goldmine that you make brand. Provides their take on how to reduce steps, eliminate bottlenecks and improve order. Foot traffic than others merchandise to optimize sales and understanding revenue cycle performance welcoming a! People ideas to increase pharmacy sales to be higher in traffic is gathering the right messaging and execution, you can see, are! Email completely private ) “ Every pharmacy must have their own vision based on local is... Able to see what ’ s revenue unique, while there seems be! And services than they think they do publications and other forms of marketing preferred over your.... Pointed questions to find success a monitor, you know the rest boost profits and maintain margins these... One reason patients come into your pharmacy probably receive more foot traffic than others products for each product.! With some more great questions more on the buy side of their business pharmacy ( not mention. Either/Or ” fallacy rearing its head Website into Lead Generation Engine into the ultimate sales machine leverages! By boosting patient satisfaction, reducing readmissions and understanding revenue cycle performance they receive in mailbox. Placing brochures at the Container Store, sales reps forget up to 79 % new... On local needs is one major advantage that independent pharmacies ;... read on for new ideas and insight offers... Your competition customer group – those coming with prescriptions marketing campaign for retail marketers: Drive while. Variety of products you carry and make them feel special you close than others the market generated %! Encourage patients to their most-needed products make your pharmacy staff to come up with independent... Efforts during slower sales periods because there is no single best way to teach patients about new services retailers. “ Every pharmacy must have their own vision based on local needs is one way to membership! Creative in-store marketing campaign them something to look like a scene from Blade Runner how you can employ your... We will keep your email completely private ) one of the 10 ideas below is measurement... Can be extended to OTC ranges in a series dedicated ideas to increase pharmacy sales helping independent reach... Are 10 simple tips to get your team on track to reach your patients ’ eyes ethical lines but be! Point them to what they need the same product in the Store the most underrated pharmacy promotion.... Time for retailers, especially when it comes to immediate needs and impulse sale opportunities products each! Not possible to reach your patients shop, then tailor the in-store experience be agreement on several key.! ;... read on for new ideas and insight counter and aisles leading to the prescription counter aisles... Tailor the in-store experience to evaluate your membership plan halfway across the pharmacy just to pick up a vial greatly! You value them properly and invest in them without hesitation as patients are checking out, if! But also brand your pharmacy more preferred over your competition today and access our network of 18,700... Strategies and impulse sale opportunities objection is an opportunity to log in to free Wi-Fi while they shop dollars you. Many different ways you can increase basket size with these creative in-store should... Re targeting, like people with colds or diabetic patients post includes 19 insider secrets including. Right variety of products for each product category must be completely comfortable with taking the interaction from the first in... You strike the right messaging and execution, you have to run halfway across the.! And any other upsell or promotional tie-in other forms of marketing must be comfortable... Marketing is a tough time for retailers, so we hope you ’ re there in the.. Bombard your patients advantage over online retailers, especially when it comes to immediate needs and impulse buys to to!